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ake mengusahakan The new Nautica SUV which was launched this afternoon signals a new phase in the evolution of Perodua. The name seems appropriate since ‘nautica’, derived from ‘nautical’, brings to mind sailing into uncharted waters and Perodua is now going into new territory in its 15th year of existence. This is the first time that Perodua is not building its own model and instead importing it as a completely built-up unit (CBU) from Japan, a move that critics say is a departure from its original mission and also not appropriate for a national car company. The critics do not realize that Perodua has not received any import duty concessions for the Nautica (in fact, it even needs APs to import the model) and nowhere does it present the new model as a ‘national’ model. The Kembara, which was made locally, was originally portrayed as a ‘national SUV’ but the Nautica is just ‘a new compact SUV in the Perodua line-up’.
The reason why Perodua has chosen not to make the Nautica locally is that the potential sales volume is insufficient to justify the investment that would be needed. Basically, the SUV segment is no longer as large as it was 10 years ago when the Kembara was launched. Consumer preferences have changed and last year, more MPVs and pick-ups were sold than SUVs. So the SUV segment is not substantial and even the best-selling SUV, the Honda CR-V, only averaged about 443 units a month